Episode 17

How Marketing Is Key To Your Exit Strategy

When it comes time to sell your company, marketing will play a bigger role than you might suspect. In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer.

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In This Episode You’ll Hear:

  • Why axing marketing to increase profits is a bad idea
  • How a marketing system demonstrates growth
  • How getting clear on what you want reduces marketing spend...and improves results
  • Five steps to creating a marketing system 

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About the Podcast

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The Freedom Experience with Jean Moncrieff
Every week, Jean shares real-world entrepreneurial experiences and advice on how to build a business, not a job. Subscribe and get an episode every week with advice on how to improve your business.

About your host

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Jean Moncrieff